Integrated private property group Salta has announced that its Fitzroy & Co Build to Rent development has topped out following the company’s expansion into the sector.
Fitzroy & Co. in Melbourne will deliver 94 one-, two- and three-bedroom apartments, and feature over 1,000 sqm of amenity and communal spaces, along with exclusive resident services, programs and events. The scheme is on track to welcome its first residents from July.
With a pipeline of over 4,000 apartments, Salta’s new Build to Rent platform – Est. – will also deliver premium rentals in Docklands and Richmond, alongside its maiden project at 249 Queens Parade in Fitzroy North.
“Salta’s $3bn move into the Build to Rent sector will bring our total pipeline of residential, office, industrial and retail development to over $6bn, building on the $3.5bn of assets already under management. The Build to Rent sector is a natural extension of Salta’s business model that complements our existing portfolio and operational expertise and allows us to invest in a category of living that we believe has a strong growth trajectory.
“Our plan from the outset is to elevate the Est. brand by offering a unique living experience which has been informed by deep customer insights from years of market research and planning. We’re seeing considerable demand for high quality but attainable apartment living options that combine the security of a home with the freedom, flexibility, and low maintenance lifestyle of a rental.”
Sam Tarascio, Managing Director, Salta
Amenities at the Fitzroy & Co. development include a rooftop terrace and open air pet park, a residents’ lounge, concierge service, Est. experience app, fully equipped gymnasium, chef’s kitchen and entertaining area, flexible workspaces, and a music lounge with a collection of vinyl records. A large public art commission will also grace the exterior of the building which the wider community can appreciate and connect with.
Head of Build to Rent Operations Josh Carney recognises that Fitzroy and Co. will offer a ‘superior’ resident experience by fostering a strong sense of connection and community.
“Renting is often viewed as a transient arrangement, but the design of our apartments and curation of services aims to break that perception to create a ‘neighbourhood’ of long-term residents. Est. will play a proactive role by hosting an ongoing program of activities, such as health and wellness classes and rooftop cheese and wine nights – and provide an annual contribution to a residents’ social committee to invest in events of their choosing.
“A loyalty program will also recognise and reward residents for choosing to stay and renew with Est. It’s another example of how we deliver a personalised service and experience to provide more value to residents. It’s these details like residential hospitality, convenience, and careful attention to design that will set the Est. living experience apart.”
Josh Carney, Head of Build to Rent Operations, Salta
Salta is engaging local businesses for partnership opportunities that aim to provide residents with convenient access to a wide range of external services, including pet walking, gardening, beauty, IT maintenance, childcare support, and holistic health services on demand.
This convenience is also reflected in the apartments, with residents benefitting from appliance packages – as well as the option to include curated furniture collections, encouraging apartment customisation.
