Build to Rent development group MODEL has appointed Daniel Penny as an Executive Director to the Board.
Over the last 20+ years, Daniel has used his creative expertise as the Founder and Managing Director of Mustard Creative Agency, to drive the growth of Australia’s biggest brands. He also has extensive experience in commercial and residential property.
“As MODEL’s new Executive Director, my ambition is to transform a Build to Rent business into a brand that truly resonates with its customers and the communities it serves.
“The property development landscape is challenging, with rising costs and overvalued sites. However, our ability to creatively structure deals that align with MODEL’s vision has been a great success.
“Together, we’re set to challenge the conventions of the rental industry in ways that are both innovative and long overdue. Australians deserve a genuine alternative to the current crisis, and we’re ready to create it.”
Daniel Penny, Executive Director to the Board, MODEL
This unconventional combination of expertise makes Daniel an incredibly valuable addition to MODEL.
After its launch last year and ESG strategy commitment, the Group is set to disrupt the rental market and deliver much-needed housing solutions for many years to come.
With sustainability and ESG at the heart of the company, CEO Rory Hunter has carried this ethos across MODEL and his other ventures. Daniel’s appointment will aid in continuing this valuable mission.




